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The Age of Big Data

本帖最后由 JBank 于 2014-9-22 14:35 编辑

http://www.tlnt.com/2013/02/13/b ... .UR05FVZaOfA.mailto

Big Data: It’s Just Useless Information Unless You Put it to Work

Big Data: It’s Just Useless Information Unless You Put it to Work

by  Derek Irvine on Feb 13, 2013, 8:10 AM  

Big data” is the latest buzz word entering HR lexicon.I’ve used it myself to explain how the “big data” now possible through strategic, social recognition can be used to better inform talent and performance management and help in proactive management of your company culture. (See my article in Talent Management magazine for more.)But “big data” will remain nothing more than a buzz word until we fully understand what the data enables us to do. I’m excited about David Brooks’ promised analysis of the “data revolution” throughout 2013. As he explained recently in The New York Times:Over the next year, I’m hoping to get a better grip on some of the questions raised by the data revolution: In what situations should we rely on intuitive pattern recognition and in which situations should we ignore intuition and follow the data? What kinds of events are predictable using statistical analysis and what sorts of events are not?…But at the outset let me celebrate two things data does really well… First, it’s really good at exposing when our intuitive view of reality is wrong… Second, data can illuminate patterns of behavior we haven’t yet noticed…In sum, the data revolution is giving us wonderful ways to understand the present and the past. Will it transform our ability to predict and make decisions about the future? We’ll see.”Translating that to the world of people management, data can transform how we view individuals, their capabilities and their work by giving us more information to correct flawed or incomplete perceptions and, as Brooks said, “illuminate patterns of behavior we haven’t yet noticed.” This is particularly powerful in terms of employee behaviors related to what we say is most important to our organizations – our core values.

Data, unapplied, is useless

In a recent blog post, Steve Boese further emphasized the importance of putting your data to work. It doesn’t matter how well you organize and present your data if you’re not using it to ask the right questions and solve the right problems. (Steve is pointing back to this article on SAP’s use of analytics.)The goal of these analytics and Big Data projects, as the SAP article makes plain, is not just the ability to organize, describe, extract, and present workforce data (which in truth are necessary and important steps), but to leverage that data, to have the data lead to the asking of the right questions, to illuminate a path towards answering these questions, and to help the organization understand and relate the story that their human capital data wants to tell.”What data are you collecting on your people management processes? How are you using that data to ask the deeper questions? What problems are you solving with that data?You can find more from Derek Irvine on his Recognize This! blog.Derek Irvine is Vice President, Client Strategy & Consulting Service at Globoforce, a global provider of strategic employee recognition and reward programs. In his role as a thought leader for employee recognition at Globoforce, Derek helps clients set a higher ambition for global, strategic employee recognition, leading consultative workshops and strategy setting meetings with such organizations as Avnet, Celestica, Dow Chemical, Intuit, KPMG, Logica, P&G, Symantec, and Thompson Reuters. Contact him at irvine@globoforce.com.

百度The BIG Talk:大数据开启大未来

2014-09-02 17:46:00|来源:海外网

8月31日,百度 The BIG Talk 第三期《大数据开启大未来》在北京举行。BIG的含义为Business, Internet, The next Generation。百度The BIG Talk自2014年6月起举办,该演讲与论坛的总主题是向公众传导"技术改变世界"的理念,并且营造关注创新,鼓励创造的氛围。

在本期论坛中,来自美国麻省理工学院的世界经济论坛大数据发展报告与个人数据报告的共同发起人阿莱克斯·彭特兰(Alex Pentland)作了关于可穿戴设备和大数据应用的精彩演讲,演讲过程中,观众通过微信平台积极提问,表现出对大数据时代的浓厚兴趣。

可穿戴设备

彭塔兰教授演讲的第一个环节是关于可穿戴设备。可穿戴设备即直接穿在身上,或是整合到用户的衣服或配件的一种便携式设备。可穿戴设备不仅仅是一种硬件设备,更是通过软件支持以及数据交互、云端交互来实现强大的功能,可穿戴设备将会对我们的生活、感知带来很大的转变。

彭塔兰教授介绍了可穿戴设备的发展情况和科技应用。比如他提到了可穿戴设备在商务谈判中的应用。如果你佩戴可穿戴设备参加商务谈判,在谈判时你可以注意到并记录对方的非语言信息,并理解它们,从而你可以推断出对方的合作意向,然后你根据这些来做出下一步决定。

大数据的应用

彭特兰教授演讲的第二个环节是关于大数据的应用。数据,已经渗透到当今每一个行业和业务职能领域,成为重要的生产因素。大数据是作为云计算、物联网之后IT行业又一大颠覆性的技术革命。彭特兰教授分别阐述了大数据在金融、健康、交通等与人类生活密切相关的各领域的应用前景,例如,大数据可以应用在防止瘟疫蔓延上。大数据通过分析和计算,推测出流感等瘟疫的易感染地区,并加以特别警示,从而防止其进一步扩散。但是,同时他也指出了大数据时代,人们面临着在信息安全方面的隐患。总的看来,大数据时代是值得期待的。

彭特兰教授还特意针对中国的情况提出,现阶段,中国发展大数据不能搞大跃进。大数据是一个发展方向,中国现在需要做的是慢慢积累数据,不能一口吃个胖子。

目前,在国内,百度在大数据开发方面已经迈出有力的步伐。百度将用互联网的方式来做开放的大数据引擎。它将大数据引擎做成一个开放平台,形成标准的接口,让每个行业不同企业可以根据自身需求各取所需。而它的首要目的是获取数据,然后是考虑变现。百度将基础设施能力、软件系统能力以及智能算法技术打包在一起,通过大数据引擎开放出来之后,拥有大数据的行业可以将自己的数据接入到这个引擎进行处理。同时,一些企业在没有大数据的情况下,还可以使用百度的数据以及大数据成果。

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The BIG Talk:大数据时代的安全和隐私
视频:http://www.iqiyi.com/v_19rrnbjuao.html

个人数据是一项新的重要的资产类别

分布式网络意味着没有攻击点

法律架构

Cerberus集团,互联网安全性的主要提供商

基本指令认证

设立个人数据商店

让个人控制数据,让他们与朋友进行匿名的 安全的数据分享

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Jointing » 分享区|Sharing » wearable computing
http://jointings.org/bbs/viewthr ... &extra=page%3D2


Jointing » 分享区|Sharing » “疯狂攫取用户信息”:对用户数据的发掘是否太过分了?
http://jointings.org/bbs/viewthr ... &extra=page%3D3


Jointing » 分享区|Sharing » OpenData
http://jointings.org/bbs/viewthr ... &extra=page%3D2

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亲娃

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确实不错,眼前一亮的好文











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