Jointing's Archiver

Jasmine 发表于 2010-2-25 01:19

Richard专访资料

[i=s] 本帖最后由 Jasmine 于 2010-10-9 14:07 编辑 [/i]

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Jasmine 发表于 2010-3-15 01:48

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Jasmine 发表于 2010-3-15 01:55

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Jasmine 发表于 2010-3-15 01:55

酒店比家里的网络快太多了~~

终于传完了~~

Jasmine 发表于 2010-10-9 14:10

Richard专访文字摘要

英文定稿如下:

**** Hidden Message *****


发布地址:
Richard Brubaker:Who should pay for your mistake?
[url]http://jointings.org/eng/?p=120[/url]

Jasmine 发表于 2010-10-9 14:12

中文编译初稿

感谢Shixin童鞋完成的部分统筹编辑工作~~

Jasmine 发表于 2010-12-4 21:45

@Mary Deng

[i=s] 本帖最后由 Jasmine 于 2011-2-12 13:14 编辑 [/i]

中英对照版如下,编辑中文部分即可。。。

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Richard Brubaker:Who should pay for your mistake?
“谁来为你的错误买单?”


1-Definition of SE

Audio 1 of 11 from this talk
Description:Richard believes that a lot of different entrepreneurial models are available, which broadens the definition of Social Enterprise. For example, a company that consistently donate to NGOs and/or provide services for societies’ wellbeing can be considered a Social Enterprises. However, the definition of Social Enterprise is different from the Western to China; due to the restriction of NGOs in law in China, a lot of NGOs are registered under the category of Social Enterprise. Richard and his co-workers are still trying to identify Social Enterprise in a proper way and understand how the Social Enterprises are being operated.
摘要:Richard认为社会企业尚无确切的定义,因为社会企业有各种不同的经营模式供参考。比如有些公司持续将利润捐赠给非营利组织,有些则为社会福利提供服务。中国的社会企业与西方的定义不完全相同,这点有待进一步研究。由于中国法律对非营利组织的限制,许多实际上应为非营利组织的机构都注册为了社会企业。Richard表示,他与同事们将继续研究社会企业的运作模式,并探求以恰当的方式区分社会企业与非营利组织。

2-Difference between NGO and SE-1

Audio 2 of 11 from this talk
Description:Richard thinks that the difference between a social enterprise and an NGO largely depends how they generate money and how they operate. He points out that in general, social enterprises will generate profit from their services, while NGOs are often repelled by the idea of making a profit. Also, the person running a social enterprise often has more business training than people who run NGOs. Still, aside from generalizations, differences between how Chinese and US NGOs operate exist. Richard gave the example of a Shanghai social enterprise that educates children who are mentally or physically handicapped. Since they are in China, they have developed a tuition based program and fundraise to supplement children who cannot afford it. While in the US, NGOs would not even consider collecting tuition and instead, fund raise the entire amount.
摘要:Richard认为公益企业和NGO最大的区别在于它们的经济来源以及运作模式。公益企业在提供有益于社会的福利的同时,也会想办法盈利;而NGO则往往很反感这个想法。公益企业的经营人往往也是有过专业的市场销售培训。但中西方的NGO即使性质上都是非营利的,他们具体的运作模式也是有区别的。他解释的时候举了上海残障学校的例子:学校一部分经济来源来自学生上交的学费,剩下的靠募捐补差。这要是在美国,NGO是绝对不会收学费的,而是通过募捐获得全部资金。


3-Difference between NGO and SE-2

Audio 3 of 11 from this talk
Description:Richard told us the way NGO and SE operate their programs is different. He gave an example of Children’s education to explain that: the way they make money to help those children and people they need to help to do that are different. First, NGO tends to encourage people to donate money by arousing their sincerely primary emotion, while SE tends to make money by providing service. Second, SE requires issue people (who understand issues very much) and business people (who know the fundamental of business) to work together and they need to do a lot of researches, while NGO people don’t understand business as much as issues and usually there’s an obvious need they can help right away. That’s why lots of NGOs have troubles on organizations: they know the issues, they emphasize on issues, but they don’t know how to grow in the right way.
摘要:Richard认为非政府组织和社会企业开展项目的方式是不同的。他举了一个扶助儿童受教育的例子来予以说明。首先,他们筹集资金来帮助孩子们的方式不同:非政府组织通常通过呼吁并激发人类本质的善意的方式募集物资;社会企业则常采用提供有偿服务的方式。其次,他们的组成群体非常不同:社会企业由了解社会问题的成员和懂得商业规则的成员共同组成,他们需要做大量的调查研究;非政府组织的成员则大多对商业规则不甚了解和重视,通常他们都在处理社会上最明显的需求。这也是造成许多非政府组织管理失败的重要原因:他们了解社会问题,强调社会问题,却不知道怎样使自己的组织发展、壮大,形成更深远的影响。


4-Difference between NGO and SE-3

Audio 4 of 11 from this talk
Description:Every issue is going to have different ways to work through. So the NGO and SE can hardly be exactly the same thing. But they both end benefiting the society. It’s better for the society to possess both the organizations. Now, how they will do that can be different. NGO’s foundery is money and they put the money into work. SE develops profitable service that has benefited the society that the society pays for.
摘要:每个问题都有不同的解决方式。因此非政府组织和社会企业不可能完全相同。但是他们最终都会造福社会,对社会来讲,同时拥有两者无疑是更有利的。在这个前提下,两个组织怎么达到这一目的方式可以不同。非政府组织的工作直接围绕资金展开,募集物资,将其投入使用就是他们的工作方式。社会企业则向社会提供服务,造福社会的同时也获得报酬。


5-SE is the future direction of the GRO?

Audio 5 of 11 from this talk
Description:Richard claims that there remains to approach for GRO to consider: one is to be an SE, and the other favors an NGO development. Of the two, the majority of GRO is likely to take the path of NGO. Paradoxically, they grow toward to be an SE model, since being in that model they have a larger opportunity gaining more profitability with more freedom. However, Richard does not perceive a general trend switching to the SE model.
He think there are a lot of dynamics push that as well. However, the government policies are more in favor of the larger NGOs due to their stability, capability and better brand name. But there are a lot of questions about how effective those groups are. Chinese government should figure out the state quo of NGO hierarchy: ones who are the strongest and thus be supported; ones who are the smaller but with the potential to grow, and thus be helped; and who are really small without any change, thus be figuring out what to do.
摘要:Richard认为有两条路可以供草根组织发展:第一是社会企业的道路,第二是非政府组织的道路。现在很多NGO都向社会企业的模式发展,因为这一模式能够给予他们更多的自由,获得更多的收入,投入到自己的发展。但Richard觉得并没有一个普遍的朝向社会企业发展的大趋势。在壹基金的会议上,Richard见到了李连杰和其他名人,他们都致力让中国的富人捐钱出来。以李连杰为例,他即将宣布十个他会合作的没有政府背景的非政府组织。同时,李连杰也努力把草根非政府组织推向更高的水平和地位。同时,还有其他很多因素在推动这项事业。但是,政府的政策更加支持那些更稳定 更有实力和有名气的大型非政府组织。 中国政府应该了解当前非政府组织的情况:搞清楚哪些是最有实力的应该支持的非政府组织;了解哪些是由潜力的因而应该受到帮助的弱小的非政府组织;并且认识到那些不具备机会的小组织,他们应该弄清该采取什么样的措施。

Richard认为未来对于草根组织来说,会有两个主要的方向:社会企业及NGO,而大多数会走向NGO的道路。
现在很多NGO都向社会企业的模式发展,因为这一模式能够给予他们更多的自由,获得更多的收入,投入到自己的发展。但Richard觉得并没有一个普遍的朝向社会企业发展的大趋势。
李连杰的壹基金非常努力地让中国的富裕阶层捐赠更多的资金。壹基金之后将合作的10个NGO都没有政府的背景。他们所做的正是把草根NGO推的更高,Richard也认为有很多其他的因素都在推动这个事业。然而,他也觉得政府的政策往往容易更偏向大型的NGO,因为他们更为稳定,有更强的能力,有更好的声誉。
最后Richard说到,中国现在在做以及要做的事情应该是了解哪些群体组织是最强的,他们能够提供怎样的支持;哪些是最小的,但拥有成长的潜力,然后可以帮助他们靠自己继续成长。而对于那些非常小的群体和组织来说,他们拥有的机会很少,则应当帮助他们找到解决的办法。

6-What can we learn from successful models?

Audio 6 of 11 from this talk
Description:Different models are totally different. However, China can learn from others. Though the management of NGO in the USA is the best right now, it cannot be the best forever. Richard thinks lessons should be learnt from here about how to develop skills and capacity. For instance, Chinese NGOs do not program ahead of time. NGOs in America chat about when and where, but their counterparts in China do not chat with each other. He stressed that most events Chinese NGOs did here are only for short term goal, but we should more emphasize on long term program to develop in the future. The biggest problem for Chinese NGOs is internal staff. Because of the unstable staff, the process is not consistent.
摘要:Richard从目前NGO所面对的问题开始,指出了在中国发展NGO,我们需要更加注重NGO的技巧和内涵。他强调了目前我们很多组织做的事情注重于短期目标,但是从长远来看我们应该关注长期的影响。目前NGO组织所面临的最大问题是内部人员的不稳定,由于人员不稳定,整个组织的流程不能保持下来。
不同范式之间差异很大,尽管现有的美国NGO的管理是最先进和完善的,但是它不会永远都是最棒的,它确实存在某些问题,不过我们可以从中吸取技术和能力方面的经验教训。
中国的NGO 通常不事先计划. 美国的NGO会讨论到非常细节的东西,我们不会单纯地领着40个孩子发糖果给他们吃。这或许是我们的起始阶段,但我们的中期目标是谁来教他们英语学习,我们进行的都是长期的项目,会做大量对孩子们未来发展有意义的事情。反之,中国的NGO多半致力于短期的计划。尽管他们寻求大量的资金但是确不将其用在正确的地方。我觉得中国的NGO从中可以吸取的便是注重计划的长期性,我们需要调整之前的运作模式。



7-Measurement is very important

Audio 7 of 11 from this talk
Description: Richard generalized how he did measurement for his organization and emphasized that it is critical. He stated that different organization should have different measurement for an appropriate evaluation. He would use the numbers to get the picture of operation and review the feedback from various participants to drive his staff to improve.
摘要:Richard介绍了他是如何为他的组织进行评估并强调了此类评估的重要性。他认为不同的组织是应该有不同的评估手段。对于他而言,他会使用不同的数字来观察组织的运营情况,并且来收集不同类型参与者的反馈来推动他的组织进行积极的改进。



8-Role of NGOs in CSR.mp3

Audio 8 of 11 from this talk
Description: Richard thinks that employees are different from CEOs, the former are expected to join more community services, and the latter make donations to NGOs mostly. If employees willing to go to hospitals, help children and do many other community services, they are thought to be better employees. What’s more, they are likely to stay in companies which is helpful for the HR and other management work.
摘要:员工和CEO不同,前者公司更希望参与到社区服务中去,从而真正理解社区工作的内涵。后者以捐助形式参与公益更多。如果员工们能够积极去医院等地方帮助孩子们和其他需要被帮助的人们,他们则被认为是更好的员工。而且还能够长期留在企业中,对人力资源和其他部门的管理工作起到一定的积极作用。



9-Who should pay for your mistake?

Audio 9 of 11 from this talk
Description:Richard believes that starting a new business is difficult enough for graduating students, let alone making them start an NGO. Mistakes are inevitable when people start operating a business; He thinks that these starters should not borrow friends or parents money to learn from these mistakes. Instead, Richard suggests that graduating students should work for big companies, like GE which would guide and support them through entrepreneurial mistakes.
摘要:Richard认为刚毕业的大学生如果想创办自己的企业很困难,更别说是创办非盈利企业的难度了。犯错是经营企业的必经之路。正是因为如此,Richard认为人们开始做生意的时候不因该向朋友或父母借钱,因为肯定会打水漂。他们应该为通用电气公司工作,他们会帮助这些初出茅庐的学生们学会做生意。



10-Hiring right people is very hard

Audio 10 of 11 from this talk
Description:Richard believes that in an NGO, managing people is the most difficult task. He provides two strategies for successful NGO or SE employment: one has to understand the applicants’ motivations. He observes that some people may be very passionate for the first few weeks but then lose interest. Also, Richard believes that one should always evaluate applicants carefully: since more people are participating in the maturing non-profit businesses now, one must set standards not just for good intentions but also for practical skills.
摘要:Richard觉得非盈利企业最困难的一件事是经管。他提供两个聘任用人时派得上用场的技巧:一是要了解申请人做非营利事业的动力。他发现不少人一开始上班很有干劲,可是过不了几个星期,新鲜感退却之后,他们常常翘班。二是要仔细衡量每一个申请人。现在转入非营利企业的人越来越多了,企业就要提高对才干的要求,而不仅凭借个人的爱心或是社会道德观去聘用。


11-Operation of HOS

Audio 11 of 11 from this talk
Description: HOS has partnership with many organizations and long-term partnership with some organizations like Shanghai Children Hospital and so on. These organizations have some resources and they need the volunteer services like recruitment and training. Because HOS have many professional volunteers like accountants and web designers which could provide them with professional services.
Staff of Starbucks also take part in the volunteer activities. HOS is in charge of management, training and measurement. Starbucks provides the volunteer opportunities with their staff and cover the cost.
摘要:HOS与诸多机构有合作关系。并与一些机构达成了长期合作协议,如与上海儿童医院等机构。
这些机构有一定资源,需要如招募与培训等志愿者服务,而HOS拥有许多专业的志愿者,如财务与网站设计师,HOS可以给机构提供给专业的志愿者服务。
星巴克的员工也参与HOS的志愿者活动。HOS负责志愿者的管理,培训,考核,星巴克则提供给员工志愿者的机会,并支付这些费用。


Edited by Shixin
Contributors:Wendy、Adrian、PF、Stephanie、Liupin、Yifan

编译:  Wendy、姝婷 、Adrian、灰蓬、Stephanie、刘萍、一帆
编辑:世新
音频剪辑:志超

wind 发表于 2011-2-12 16:16

完稿

理查德:谁来为你的错误买单?


【观点】| Insight

独立媒体人(Jointing.Media) 联合报道, 上海   2011-01-30




在上海做公益的老外不少,而将理论与实践相结合的则不多。理查德(Richard Brubaker )算是其中一例。他来自美国,身兼牵手上海(Hands On Shanghai)的创始人、Collective Responsibility 咨询公司执行董事、中欧国际工商学院 (CEIBS)客座教授诸多角色。JM约谈理查德,收获不少。

1-何为社会企业(SE)

Audio 1 of 11 from this talk

摘要:理查德认为SE尚无确切的定义,但有各种不同的经营模式供参考。比如,有些公司持续将利润捐赠给非营利组织,有些则为社会提供无偿服务。中西方对SE的界定不尽相同。由于中国法律对非营利组织的限制,许多非营利组织的机构都以企业的形式注册,被称作了社会企业。理查德和他的同事将继续研究社会企业的运作模式,探求以一种恰当的方式区分社会企业与非营利组织。


2-非政府组织(NGO)与社会企业(SE)的区别-1

Audio 2 of 11 from this talk

摘要:理查德认为SE区别于NGO的最大的一点是它们的经济来源和运作模式。SE在提供社会服务的同时,会考虑盈利。而NGO往往很反感这个想法。SE的经营者一般有过专业的市场销售经历或者培训。中西方的NGO即使性质上都是非营利的,具体的运作模式也有区别。

3-非政府组织(NGO)与社会企业(SE)的区别-2

Audio 3 of 11 from this talk

摘要:理查德认为NGO和SE开展项目的方式不同。首先,筹集资金方式不同:NGO通常通过呼吁并激发人类本质的善意的方式募集物资,社会企业则常采用提供有偿服务的方式;其次,人员结构不同:SE由了解社会问题和懂得商业规则的成员共同组成,相对而言,NGO的成员对商业规则不甚了解和重视。这也是造成许多NGO管理失败的重要原因:他们了解社会问题,强调社会问题,却不知道怎样使自己的组织发展、壮大,形成更深远的影响。


4-非政府组织(NGO)与社会企业(SE)的区别-3

Audio 4 of 11 from this talk

摘要:理查德认为任何一个问题都有多种解决方式。NGO和SE最终都是为了造福社会。对社会而言,服务方式多元化是好事。非政府组织的工作直接围绕资金展开,募集物资投入使用。社会企业则在提供服务的同时也获取报酬。

5-社会企业(SE)是草根组织(GRO)的发展方向吗?

Audio 5 of 11 from this talk

摘要:理查德认为GRO的发展有两条路:SE和NGO,而大多数会走向NGO。当下许多NGO都向SE的模式发展是因为这一模式更自由。但他认为并没有一个明显的迹象说明,这是一个普遍的大趋势。有很多力量在推动中国的公益事业。但是,中国的政策更加支持那些更稳定、更有实力和有名气的大型NGO。他认为,中国政府应当先了解清楚NGOs的实际情况:哪些是最有实力的应该支持的NGO、哪些是有潜力且值得帮助的弱小的NGO、哪些是不具备机会的小组织。政府应该区别对待不同的NGO,制定不同的政策。

6-我们向成功的案例学什么?

Audio 6 of 11 from this talk

摘要:理查德分析了当前NGO面对的问题,指出在中国发展NGO需要更加注重技巧和内涵。他指出很多组织过于注重短期目标,实际上应更关注长期影响。目前NGO组织所面临的最大问题是内部人员的不稳定,整个组织流程不能保持下来。理查德指出,我们可以从美国NGO管理的成功经验里吸取经验教训。比如,比较成功的美国的NGO会关注执行的细节,中国的NGO应该学习注重计划的长期性,调整运作模式。


7-评估相当重要

Audio 7 of 11 from this talk

摘要:理查德介绍了牵手上海(HOS)如何进行评估,并强调了此类评估的重要性。他认为不同组织应该有不同的评估手段。对于他而言,会使用不同的数字来观察组织的运营情况,并通过收集不同类型参与者的反馈来推动组织进行积极的改进。

8-非政府组织(NGO)在社会企业责任( CSR)方面扮演的角色.mp3

Audio 8 of 11 from this talk

摘要:理查德认为企业员工更希望参与到社区服务中去,从而真正理解社区服务的内涵。企业则多以捐助形式参与公益,体现企业的社会责任。如果员工们能够积极去医院等地方帮助孩子和其他需要帮助的人,企业则认为他们是有责任感的员工,能够长期留在企业中。这对人力资源和其他部门的管理起到一定的积极作用。NGO能为CSR提供一个途径。

9-谁来为你的错误买单?

Audio 9 of 11 from this talk

摘要:理查德认为刚毕业的大学生想创办自己的企业相当困难,创办非盈利机构比创办盈利企业更难。犯错是经营企业的必经之路。正因如 此,他认为累积相当重要。初出茅庐的学生靠向朋友或父母借钱创业肯定会打水漂。刚毕业且没任何从商经历的学生应该先为大公司工作,学习如何做生意。


10-找到“对的人”

Audio 10 of 11 from this talk

摘要:理查德提供了聘用人时派得上用场的两个技巧:一是,了解申请人的动机。二是要仔细考察每一个申请人。在实际运作中,他发现不少人一开始会很有干劲,可过不了几个星期,当新鲜感退却后,他们常常翘班。目前现在转入非营利机构工作的人越来越多,NGO应该提高对工作人员的 要求,而不要仅仅通过个人的爱心或是道德观去选拔人员。

11-牵手上海(HOS)的运作

Audio 11 of 11 from this talk

摘要:理查德介绍了HOS与诸机构的合作方式。HOS帮助需要志愿者服务的机构招募和培训自愿者,也帮助企业对志愿者进行管理、培训和考核。企业支付一定的费用购买他们的专业服务。



编译: Wendy、姝婷 、Adrian、灰蓬、Stephanie、刘萍、一帆

编辑:世新、Wind

音频剪辑:志超
延伸阅读:

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